Client Growth Highlights
For a full list of case studies, please visit:
Brex
Brex is a B2B tech startup that makes credit cards and cash management quick & easy for growing companies. In my 14 months here, I built out our social presence on Twitter, LinkedIn, Facebook, and Instagram, resulting in incredible growth:
Drastically increased LinkedIn followers by 1,314% (46,738 new users) – ultimately reaching 50,295 total followers
Grew Facebook page likes by 242% (1,575 new likes), achieving 2,225 total
Built Twitter followers by 329% (408 new followers), hitting 512 total
Gained 3,931 followers (1,424% growth) on Instagram, reaching 4,207 total
Gusto
Gusto is a B2B tech startup reimagining payroll, benefits and HR for modern companies. I focused on Twitter & LinkedIn, where I made strategy and content recommendations, created and shared posts, built visual assets (mainly video), worked with internal teams on company news & promotion, and engaged with followers.
Using solely organic content, I successfully:
Grew LinkedIn followers by 48%, hitting 18,200+ total followers
Expanded Twitter presence by 17%, reaching 13,400+ total followers
Visuals created for clients:
Content Writing & Editing
Writing & editing have been longtime passions of mine. I’m a current contributor for DJ TechTools (I’m a music gear geek + audiophile!). In 2023, I left my position at EDMTunes of Editor in Chief after a decade with the site. I started and ran the Audio SF blog. I've also contributed to publications including Rocket Radio, 6AM Group and Inner Circle Labs.
For clientele, I have written & edited blogs, drafted content for websites, online ads, & other brand collateral, & created other forms of copy for a variety industries – including health & wellness, technology (B2B, SaaS, consumer tech, & health tech to name a few), event planning and beyond.
I can provide you with:
Brand messaging
Website, advertising & social media copy
Blog posts, press releases & announcements
News coverage & editorials
Ghost writing for any of the above services
Editing & proofreading
Find my author profiles: DJ TechTools | EDMTunes | Audio SF
My writing skills can be utilized in numerous ways – let’s explore how they can fit your needs!
Read My Bylines:
Music, Arts & Events
Billy Kenny Responds to Sexual Assault Allegations
This Festival is Still Happening, Refunding 50% If You Sign Contract
Festival Reviews
10 Years Later, Desert Hearts Still Proves To Be Home
Back At Home With House, Techno & Love: Desert Hearts 2019
The Jungle Is A Place For Dancing: Envision 2019
Technology
Soundcloud Launches Twitch Channel
Snap IPOs, Closes First Day Of Trading Up 44%
Read My Client Work:
Blog Writing, Editing & Management:
California Craft CBD Blog (editing only)
EDMTunes (Editor in Chief)
Website Copy Creation:
Editorials
Is Burning Man’s Future A Sustainable Project At Fly Ranch?
A Renegade Festival Disguised Itself as a Protest Amidst a Pandemic
A Perspective On The Oakland Ghost Ship Fire
Interviews
Sacha Robotti Discusses New North American Tour
Music Business
Beatport To Bring Subscriptions, DJ Software Integration In 2019
Recorded Music Revenue Increased By $1.4B In 2017
Hazel Health Blog:
Baroque Contempo: Wine, Women & Shoes
Client Testimonials
“Torie is a marketing and social media pro who will make your organization shine on every social platform – and you’ll love working with her. She can transform a concept into a full-blown strategic social plan that will deliver results. Torie is a sharp copy writer you can trust to create a wide range of content -- social posts, digital ads, marketing campaigns, email copy and more. Her organization, attention to detail, and creative thinking will be an asset for both freelance and in-house roles. I highly recommend Torie!“
– Tracey Shell, Senior Director of Marketing & Customer Experience at Homepoint
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“I’ve had the pleasure of working with Torie for over two years, across two companies—I’ve brought her with me from one job to the next because her work is so dependably strong! Torie’s communication style is proactive, responsive, and thoughtful. She’s got a true talent for brand writing and voice, and analytical and organizational skills that make her a trusted resource for me and any Marketing or Communications team.
– Kira Klaas, Brand Lead at Brex
“Torie is one of the most talented social media leaders I have worked with in my career. She immediately jumped in and elevated our social media programs in terms of content, design, engagement and followers. Torie is strategic in her approach - instead of one-off communications, she developed and led social media campaigns that helped tell the Homepoint story and engage our brokers. In May 2021 alone, our overall engagement is already up 500% from the year prior. I would hire Torie to work with me at any future endeavor and highly recommend her for freelance or in-house work!”
– Heather Meeker, Head of Corporate Marketing at Homepoint
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“I've worked with Torie for many years and not only is she reliable and pays attention to details, but she brings a different perspective that clients appreciated. We worked with a lot of different companies from consumer to B2B and she was always able to adapt and understand the community. I really appreciated that she was always looking at new social trends and tools to keep us up to date with the latest. I'd highly recommend Torie and would love to work with her again in the future.”
– Melissa Roxas, Vice Pres. at Highwire PR
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“I've been really pleased with the work Torie has done for several of my clients (and they absolutely love her too!) She keeps our social media program on point and on track. She also has an excellent process for creating and reviewing content that makes it super easy to plan out our posts for the month. And she's a delight to work with - professional, trustworthy, and fun. Highly recommend!”
– Leyl Black, Founder of Eleven Communications
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“Our company needed a boost in social media, content writing and a reboot to our digital and online image. Torie is an amazing writer and content editor. She is timely and makes good decisions, but a timely fashion. Since having her onboard, we are seeing a serious spike in our online presence and that is converted into making money.”
– John Miles, CEO of California Craft CBD
“Torie’s work as a social media marketing strategist has been instrumental to the success of our business. Her professionalism and understanding of social media trends and the navigation of all social platforms is fantastic. As a company, we plan to continue working with Torie for many years to come. Any business should be confident that she can deliver a solid and innovatively trending marketing plan that will elevate and accelerate their business. As such, we at The Pawn Shop highly recommend her as an elite Social Media Marketing Strategist.
Thank you for all of your amazing work, Torie. It is truly appreciated.”
– Michael Anthony Levitt, Partner & Private Events / Marketing Manager at The Pawn Shop SF
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“Torie brings a strong sense of process to social media management, ensuring that content is tailored to each platform and that updates don't slip through the cracks. She can produce copy efficiently in your brand voice and often has creative ideas to drive engagement. Her biggest strength is her incredible organization skills that keep social media programs running smoothly.”
– Mohini Kundu, Content Marketer at Gusto
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“Torie has been tremendously helpful in spearheading our social industry presence across various channels in the marketplace. We’re always impressed with her work, which is always fresh, refined and on-point. Her flair for aesthetics and attention to detail are remarkable and we are really pleased to have been working with Torie for our ongoing social media initiatives. “
– Kazi Ahmed & Dave Singh, co-founders & co-CEOs of LeadStack Inc.
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“Torie learns quickly, is solution-oriented, an excellent writer, and works efficiently. It's clear that she stays up to date on the ever-changing best practices of social media. Torie would be a valuable asset to any team.”
– Leah Liebler, Head of Marketing at Hazel Health
Contact
Reach out via e-mail at torie [at] spokencreative.com, or use the contact form.
Connect with me on LinkedIn here.
Social Media Marketing & Advertising
Let's make your brand stand out online! I offer expertise in:
Facebook | Twitter | Instagram | LinkedIn
Pinterest | Yelp & TripAdvisor | Facebook + Instagram Advertising
I'll create a custom social media program aligned with your brand goals & can manage your social platforms entirely. My services include:
High-level strategy & marketing calendaring + planning
Facebook & Instagram advertising
Content sourcing, writing & posting
Community management & audience engagement
Creative campaign development & execution
Visual graphic design
Research & analytics
Let’s work together! Email me.
Client Roster
Art (Large-Scale) Installations: The HeadMaze* installation by The Pier Group; ICARUS: Fall From Space* installation at Burning Man 2023 (Project Manager & Team Lead)
Music, Events, & Nightlife: 1015 Folsom*; Airpusher Collective; Audio San Francisco; Celtic Chaos*; Dance With Haha; Disco Knights*; Dusty Rhino*; DJ Dials*; ICARUS Art Car*; Inquiry Records & Collective* (Marketing Director & Events Lead); JKIND; Lights Down Low*; Love Long Beach Festival* (Long Beach, CA) with Subtract Music; Monarch SF*; Monarch Gardens* (Marketing Director & Talent Booker); Pink Mammoth*; Public Works SF* (Social Media Advertising Lead); Proton Radio*; The Great Northern*; The Ornate Project*; You’re Welcome SF (aka The Garden Party)
Consumer Services: Isla Vista Screen Printing and Embroidery; Onsite Dental; Peter Thomas Hair; Team Tarlton
Interior Design: Belle Vie Design
Health & Wellness: California Craft CBD; Deep House Yoga SF*; Dr. Kristin Davin, Psy. D.; Pyramid Yoga Center; Live Your SHE: Embodiment, Leadership & Love Coaching
Hospitality, Hotels, & Resorts: Hotel Zetta; Hotel Zeppelin; Indian Springs Resort & Spa Calistoga*
Mortgage Lending & Tech: Homepoint* (served as Director of Social Media)
Politics: The Paul Ware For Judge Campaign
Restaurants & Bars: Asiento SF; Sam’s Social Club; The Pawn Shop*
Real Estate: Ahern + Kalmbach (consumer real estate); Belle Vie Design; Menlo Park Labs & Tarlton Properties (commercial real estate & property mgmt)
Retail: Eros Mortis; Flowsent; Fluora LED Plant*; Lolli and Pops; Tamo Design*; Viral Guard Systems*; Wild Feather SF*
Social Good & Nonprofits: Animal Zone International; Far Away Project
Technology: Activeconnect.io; Altos Research; Brex; Fluora LED Plant; Gusto; Hazel Health; Inner Circle Labs (PR & marketing firm in which I worked with an array of NDA clients); LeadStack; Naming Matters; prospero.ai (pre-launch); numerous other companies under NDA
Wedding Industry: Brian Lawrence, Wedding Industry Expert; Lemon Tree Custom Stationery
* indicates clients for whom I run (or have run) Facebook + Insta ads